# Recipe Site pitch

> A social cooking network built from the meals people actually make

- HTML version: https://robbiepalmer.me/projects/recipe-site/deck
- Project: Recipe Site (https://robbiepalmer.me/projects/recipe-site.md)
- Slides: 12

## Slide 1

# The family recipe book should learn from every meal

Recipe Site turns cooking, adapting, and repeating recipes into useful evidence for the people you trust.

## Slide 2

## The paper book loses the loop

01Findlinks, videos, family recipes
→
02Cookscale, convert, time
→
03Changeadapt to this kitchen
→
04Repeatthe strongest signal

Paper preserves the recipe. It loses what happened next.

## Slide 3

## The useful personal product already exists

Recipe boxCollection

Search by ingredient…
Chicken quesadillasMexican · 25 min
Salt & chilli chipsBritish · side

Capture & find
URL, photo and Cooklang imports

Cook modeStep 2 of 5

Fry the onions until soft.
2× portions08:42

Adapt & cook
Scaling, unit conversion and concurrent timers

KitchenStock match

onionin stock
tortillasin stock
cheddaradd

Plan & coordinate
Meal plan, merged shopping and shared pantry

Capture → plan → shop → stock → cook, in one working product.

## Slide 4

## The market solved the checklist

Tandoor
Run the collection
Migration, planning, shared shopping, offline use

*(Interactive TechIcon component — view it on the HTML page)*

Connect the food journey
Communities, Made It, nutrition, retailer baskets

*(Interactive TechIcon component — view it on the HTML page)*

Win discovery
Watch time, relevance, exploration

Another long feature list is not a reason to build.

## Slide 5

The strongest signal happens after somebody taps save

attentionwatched
interestsaved
intentplanned
proofcooked
fitadapted
strongestrepeated

Views measure attention. Meals measure whether a recipe worked.

## Slide 6

## One score hides two different questions

How good was it? →
How well did it fit today? →
Emergency fallbackuseful · not a favourite
Tuesday staplegood · fast · reliable
Skip next timeneither enjoyable nor useful
Worth the work?great result · wrong occasion

## Slide 7

## A recommendation should arrive with evidence

EEllie recommended this"the kids actually ate this, zero complaints."
weeknight · 25 minChicken quesadillasMade 128× · 54% made it again
Save to boxAdd to planCook now

Personal context, public proof, and an action that closes the loop.

## Slide 8

## Four graphs answer "what should we cook tonight?"

```mermaid
flowchart LR
A[Recipe graph<br/>versions and forks] --> E[Next meal]
B[Cooking graph<br/>cooks and repeats] --> E
C[Trust graph<br/>people who matter] --> E
D[Kitchen twin<br/>time, stock, diet] --> E
E --> F[Cook · adapt · repeat]
F --> B
F --> A
```

## Slide 9

## The network grows from ordinary cooking

1Better fitA useful recipe reaches the right kitchen
→
2More cookingThe household plans, shops, and cooks
→
3Better evidenceRepeats and adaptations keep their lineage
repeat

No posting streak. No engagement chore. Dinner is the contribution.

## Slide 10

First finish the loop inside one household

LiveCapture and cookRecipes, imports, scaling, timers
LivePlan and stockMeal plan, shopping, pantry
NextShare the stateServer-backed plans, lists, leftovers
ThenClose the outcome loopVersioned cooks, repeats, adaptations
ThenRank with evidenceTaste neighbours plus practical fit

## Slide 11

## The build has an honest stop condition

### Use Tandoor

If the real job is collection management, migration, planning, and self-hosted shared shopping.

### Keep building

Only if cooks, lineage, trust, and kitchen context produce better next-meal decisions.

If the network does not help real friends and families cook better, migrate the collection.

## Slide 12

# Build the network out of dinner, not engagement

The next test is simple: do cooking outcomes and household context lead to better meals than ratings and feeds?

[Try the product](/recipes) · [Read the full brief](/projects/recipe-site?tab=overview)

---

Markdown index of this site: https://robbiepalmer.me/llms.txt
